FROM KOREA WITH LOVE
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As reported by Lucintel, a global consulting and market research firm, the global climatic industry is rapidly growing in various commodity segments and is expected to reach an estimated USD 105.7 billion by 2019. The major drivers of the HVAC equipment industry are growing urbanization, rising disposable income, replacement needs, strict energy regulations, and technological innovations.
Hyundai has established its 21st century’s vision to be A Global Business Organizer Creating New Values and is preparing for a new takeoff for the future.
The industry of professional HVAC market is currently actively developing all over the world engaging more and more manufacturers and brands, which strive to occupy their own niche and become competent participant in the industry.
The main commercial principles of the company Hyundai are single regional pricing, strict limitation of distribution channels with the definition of exclusive partners in each of them and the protection level of profitability of partners through the assortment and commercial tools.